Our original store and the flagship of the family. For over 20 years, family-owned Primo Liquors has fought for Broward's wallets from this US-1 location — the same store that's held Tito's 1.75L at $27.99 for a decade. Come for the prices, stay for the walk-in wine cellar, the whiskey wall, and Florida's largest tequila selection.

Visit Us

Primo Liquors — Fort Lauderdale (Flagship)
700 South Federal Highway
Fort Lauderdale, FL 33316
(954) 990-5453
Open Daily: 9:00 AM – 10:00 PM
Pickup & $6 local delivery available

Get Directions →

Why This Store

Located just south of downtown Fort Lauderdale on US-1, minutes from Rio Vista and the Las Olas Isles.

• Our original flagship store — home of Florida's largest tequila selection
• Signature walk-in wine cellar and an extensive whiskey wall with allocated bourbon drops
• Complimentary tasting bar with weekly tastings and events

Shop Online, Pick Up Today

Everything on our shelves is online. Order ahead for same-day pickup at this store, or get $6 local delivery.

Shop Whiskey  |  Shop Tequila  |  Shop Wine  |  Weekly Offers

Our Other Broward County Locations

Southeast Fort Lauderdale  •  Bay View (E Sunrise Blvd)  •  Southwest Ranches  •  Weston  •  Davie (Stirling Rd)