The Primo Picks wall: over 1,100 bottles our buyers hand-selected — proven sellers, critic favorites and deep-buy closeouts across every wine and spirits category, from $15 weeknight pours to a $2,200 Boss Hog. Insiders take 20% off any of them with their welcome code — join the email list and it’s in your inbox in minutes. The list refreshes constantly as new buys land, so what you see today may be gone Friday.

Family-owned and fighting for Broward’s wallet for over 20 years. Every bottle is on a shelf in Fort Lauderdale right now — pick up today at any of our six Broward County stores or get $6 local delivery.